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I’ve seen styles in which the consulting engagement ran so long as 18 months with the first 6 to nine months focused on strengthening the posture of the company's Web site from the SERPs, followed by establishing a procedure and structure for your SEO function.
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You'll find the ROI of Website positioning can vary considerably according to ASP, life time purchaser value, the variety of shoppers your company can handle, and so on.
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